Joy of Moving

Digital strategy
and product design

It's time to move kids, together!

Brief and concept

Kinder+Sport is an international Ferrero Group Social Responsibility Project that aims to bring joy of movement into the life of every child.

With K+S taking part in EXPO 2015, we were asked to come in on the project and developed a digital product that could accompany children in their discovery of the movement machines that were present in the pavilion.

In order to connect the brand with its users, we envisaged a world of adventure where these machines could become, for example,a horse to ride or a mountain to climb, a jungle to explore, in the company of Jack, the principal narrator and guide for the children taking part.

Prepare yourself for Expo 2015

This was the first, teaser phase to get children and their families involved in Expo 2015 via subsequent publication of videos, describing the K+sport pavilion at Expo 2015, on social and institutional channels of the Group.

The EXPOerience

This was the second stage of engagement during Expo 2015 itself, with the app unblocking additional contents through download and augmented reality but allowing for traceability of interactions.

Revive the adventure

This was the third stage created to enhance post-event conversions where, after participating in Expo 2015, it was possible to download exclusive material which reproduced the experience at home. This material was shareable and thus geared to furthering the experience.