Aegean Advisory Group

Brand Identity

There was an in-depth collaboration between the Client’s marketing department and our team to find a solution that would bring together the Client’s needs and ideas and our commitment to creating a logotype that would reflect the core values of the Group. The first step was to get a feeling of the history, projections and the environment of the firm and to produce a detailed study of it.

Brand strategy and values

Together, we subsequently defined a communications strategy and thus the principal values of the brand.These values, our main tools for the storytelling, were transformed into images, then conceptualized, in order to create the iconographical language of the brand and thence the logotype.